Behind the collection
How a sketch grows into a finished kaftan.
ReadPractical tips to keep your kaftan, takchita or bridal kimono beautiful for years.
A handmade embroidered piece is an investment. With the right care it lasts decades — and you can pass it on to the next generation.
Rule one: never in the washing machine. The thread, the beads and the sfifa will not survive the spin. Have the piece steamed or take it to a dry cleaner experienced with delicate embroidery. Mention that it contains handwork.
Store your piece hanging in a cotton garment bag, not plastic. Plastic traps moisture and can cause discolouration. Use a wide, padded hanger so the shoulders keep their shape.
Avoid direct sunlight when storing: it bleaches silk and fades colours. And if a small stain appears? Dab gently with a damp cloth, do not rub. For stubborn stains: to the dry cleaner, never experiment yourself.
How a sketch grows into a finished kaftan.
ReadSfifa, aakad and randa: the handwork behind every detail.
ReadFrom court dress to contemporary couture.
ReadWhy more and more brides are choosing a luxury kimono for their big day.
ReadFrom henna to zeffa: how to give every moment its own radiance.
ReadA kaftan doesn't have to wait in the wardrobe for a celebration — tips for wearing it more often.
ReadEverything about the dress code, traditions and outfit choice for the henna evening.
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