Our story
Discover Atelier Allaoui — a couture house where centuries-old Moroccan craftsmanship meets contemporary elegance. Handcrafted in our own atelier.
Made the way it should be
Atelier Allaoui is a Moroccan couture house for kaftans, takchita, bridal couture and jewellery. Everything we make, we make ourselves: from the hand-drawn pattern to the last aakad button.
We work with artisans who have passed on the techniques of sfifa, aakad and traditional embroidery from generation to generation. We combine that knowledge with contemporary silhouettes, so a piece is not only beautiful in a photo but also falls well and wears comfortably.
Buy, rent or made to measure
Not everyone wants to buy a piece they will wear once. That is why part of the collection is also for rent. And for something unique, we make it to measure.
For clients worldwide
Our clients live in Morocco, Belgium, the Netherlands, France and far beyond. We ship worldwide and guide clients remotely by WhatsApp and video — 7 days a week.
Craftsmanship above all
Every piece is handmade by artisans with decades of experience. We deliberately choose craftsmanship over production, because you can feel the difference.
Personal and at your pace
Whether you visit the atelier or consult by video — we take the time. No rush, no pressure. Your piece deserves attention.
A living tradition
The techniques we use are centuries old, but our designs are of today. We preserve what is valuable and give it new life.
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