100 % Handcrafted in Our AtelierWorldwide Tracked ShippingFully Made to Your MeasureLuxury Rental AvailablePersonal Private Appointments
Atelier Allaoui
Atelier Allaoui — Handcrafted Moroccan couture
Couture Marocaine

Where centuries-old craftsmanship meets contemporary elegance.

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New arrivals

Our latest creations

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The house

Heritage you wear

Every piece begins with a pencil sketch in our own atelier. Patterns are drawn by hand, fabrics personally selected, and the embroidery grows day after day under the hands of our artisans. Silk, brocade, hand-braided sfifa and aakad — ancient techniques, preserved through generations of craftsmanship.

We translate that tradition into the present: modern silhouettes that move, colours that reflect your personality, and a fit taken entirely to your measurements. No piece leaves the atelier without our signature of perfection.

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The house

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Custom made

Your dream, our craftsmanship

Have a unique piece custom-made: choose your own colour, embroidery and silhouette. From first sketch to last stitch — entirely handmade with personal guidance.

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Takchita

Takchita — timeless Moroccan elegance

The takchita is the centrepiece of the Moroccan festive wardrobe: two layers, rich embroidery and a regal presence. Every piece in our collection is hand-finished and available for purchase or rental.

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Luxury rental

Wear couture for one unforgettable evening

Why buy when you can shine? A large part of our collection is available for rental. We ensure a perfect fit, professional cleaning and delivery — all you need to do is enjoy.

  1. 01

    Choose your lookBrowse the collection, choose your favourite piece and share your event date.

  2. 02

    Tailoring and fittingWe take your measurements and tailor the piece for a flawless fit.

  3. 03

    Shine and returnEnjoy your evening. Professional cleaning is included — simply send the piece back.

My wedding takchita was a dream. The embroidery, the fit, every detail — the result surpassed everything I had imagined.

Bride — Casablanca
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Stories from the atelier

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Behind the scenes at the atelier, new creations and style inspiration — follow us daily on Instagram.

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